If you or someone close to you has a disability or requires special assistance, please call the Jefferson County Sheriff’s Office at 303-271-0211. In an emergency, always dial 911.

Friday, December 20, 2013

This blog is INACTIVE.

This emergency blog will only be activated when an incident takes place within Jefferson County, Colorado that requires additional public information support.  Prior to the activation of the blog information regarding incidents can be found via the Jefferson County Sheriff's Office website, twitter account, and facebook page.

If you have not already done so please consider taking the following steps to stay connected:

Sign up for Emergency Notifications with CodeRED or download the app
Follow us on Twitter
Like us on Facebook
Create a safety profile to aid dispatchers at Smart911.com
Visit our emergency management pages for more information
Save our emergency blog to your favorites
Create your 72-hour emergency kit 

Thursday, December 19, 2013

#JeffcoFlood Integrated Social Media Strategy: Statistics and Archives

In September of 2013 the Colorado front range was hit with devastating flooding.  On September 12th, 2013 the Jefferson County Type III Incident Management Team (IMT) was activated to support flood response and recovery efforts.  Prior to the activation of the IMT, the Jefferson County Sheriff’s Office (JCSO) maintained communications with the public using a variety of tools to include the JCSO Twitter and Facebook sites along with the JCSO Emergency Blog.  After the IMT was activated the JCSO Public Information Officer (PIO) unit was bolstered by additional support from the IMT.   By the end of the incident 10 different PIOs from the Sheriff’s Office and/or the IMT played an important role in sharing information with the public.

Sharing information with the Jefferson County communities affected by the flooding presented a unique challenge.  By and large the media was covering the greater devastation and fatalities that had occurred farther north in the areas of  Boulder, Longmont, Estes Park and other regions.  The end result was that the IMT PIO unit essentially used social media tools, in conjunction with innovative tools on the Emergency blog to communicate directly with the public.  To assist with this effort the Jefferson County Virtual Operations Support Team (JeffcoVOST) was activated for the first time since its creation.

The IMT activation lasted over a week.  During that time the IMT PIO unit posted 116 Blog posts, 155 Facebook posts and 378 Tweets.  Facebook and Twitter posts were published using the hashtags #CCCF (Coal Creek Canyon Flood) and #JeffcoFlood.  

Below are some basic statistics and links that highlight how social media played a pivotal role in the release of information to the public:

Twitter Statistics (via Crowdbooster, Rowfeeder and Tags 5.0)

Total Number of Tweets: 378
Total Mentions: 955
Total Retweets: 1936
Total Impressions (@JeffcoSheriffCo Posts): 8,917,780
Rate of Responses to Direct Inquiries: 100% (per ProjectEPIC research)
Total Posts to Hashtag: 4392 by 1476 unique Twitter accounts
Follower Count at End of Incident:  6659
Followers Gained During the Incident: 970

Google Map         
Total Views: 1,880,933

Emergency Blog  
Total Number of Posts: 116
Blog PageViews: 123,417

Facebook Statistics (via Crowdbooster)
Facebook Posts: 155
Facebook Impressions: 1,077,744
Facebook Post Likes: 3610
Facebook Post Shares: 4494
Facebook Comments: 949
Facebook Page Likes: 1766
Facebook  Page Likes  End of Incident: 4653
               
Links to Archives and Additional Statistics

Jefferson County Emergency Blog
Jeffco Blog Tabs: Recovery Resources               

JCSO Google Map

@JeffcoSheriffCo Tweets

Hashtag Analysis via Rowfeeder

Mentions of @JeffcoSheriffCo

Jefferson County Sheriff Facebook Page

Journalism Redefined Conference
Shortly after the September 2013 floods the Jefferson County Sheriff’s Office PIO unit participated in a ‘Journalism Redefined’ conference, hosted by the University of Denver.  During the conference the PIOs discussed how social media has ‘redefined’ journalism and how social media was used specifically during the 2013 floods. You can view the recording of the conference by visiting: http://video.du.edu/video/hashtag-journalism-redefined---session-4.  During the presentation a Storify was used to share key highlights and takeaways.  You can view the Storify by visiting:  http://storify.com/JCSO/jeffcosheriffco-on-jeffcoflood-cccf.