On 6/19/13 the Jefferson County Type III
Incident Management Team (IMT) Public Information unit was activated to support
the Lime Gulch Fire response. The
Jefferson County Sheriff’s Office (JCSO) responded quickly by using twitter and
facebook to broadcast information about the fire and evacuations. Shortly thereafter the Jefferson County
Emergency Blog was activated and an interactive google map was created.
The first tweet went out at approximately 1:28
PM on 6/19/13. By the evening of the 19th
the Jefferson County Sheriff’s Office had posted 106 tweets reaching a combined
impressions number of 4,029,775. 15
facebook posts had also been issued reaching a collective 60,148
impressions. The Emergency Blog had been
updated 9 times. Pageviews to the blog,
on the 19th alone, reached 19,475.
The final blog post was titled: “Final Update:
Type 2 Team to take Control of the Lime Gulch Fire”. This was posted at 7:20 PM on the 19th. After this blog post was published the
Jefferson County Type III IMT PIO unit was demobilized. From this point
forward the Jefferson County Sheriff’s Office supported and amplified the
public information messages that were subsequently shared by the United States
Forest Service (USFS) and the incoming Rocky Mountain Team B Type II Incident
Management Team.
Through the duration of the incident the JCSO
tracked various social media and pageview data related to the JCSO accounts (twitter,
facebook, blogger, and google map). JCSO
also tracked the following hashtags on twitter: #COFIRE, #ChairRockFire, and
#LimeGulchFire. This report contains a
number of archival and analytical reports produced as a result of the tracking
that was completed. JCSO did not track
data for the USFS twitter pages or for Inciweb.
The Jefferson County Sheriff's Office is releasing the social media reports and analysis with the US Forest Service and with the general public. The Jefferson County Sheriff's Office recognizes that the SMEM (Social Media for Emergency Management) and VOST (Virtual Operations Support Team) community continues to be an evolving movement. We are releasing our data so that the community as a whole can emulate the positives demonstrated during this incident and learn from the lessons learned during the same.
For more information regarding this report
please contact the Jefferson County Sheriff’s Office via the Public Information
Unit. If there is additional data or documentation that you think should be a part of this report please contact us at jeffcosheriff@gmail.com. Thank you.
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Summary Documents
Jefferson
County Emergency Blog
JCSO
Google Map
@JeffcoSheriffCo
Tweets
Hashtags - Tracked by Simply Measured and Rowfeeder.com
Jefferson
County Sheriff Facebook Page
USFS
Tweets
Feedback
Online Communities
Other
Sites/Blogs
Radio
Scanners
Colorado
Mutual Aid
