#BlueBellFire Social Media Documentation and Analysis

On June 3, 2013 the Jefferson County Type III Incident Management Team (IMT) Public Information Officer (PIO) unit was activated to respond to the Bluebell Fire.  

At approximately 2000 hours on Tuesday June 4, 2013 the IMT passed control of the fire back to Evergreen Fire.  At that time the PIO team was demobilized and the PIO effort passed back to Evergreen Fire as well as to the traditional JCSO PIO/Community Relations channels.

While this fire was relatively small and insignificant in comparison to other incidents the JCSO IMT PIO team observed that the level of attention and engagement by the public was very high.  The number of visits to the blog and google map, along with the high number of twitter RT and Facebook share rates, prove that the community has learned to use social media tools during incidents.  The data further confirms that the JCSO IMT PIO team must continue to use social media posts and engagement as a key essential piece of their overall public information strategy.

The Jefferson County Sheriff's Office is releasing the social media reports and analysis with the general public. The Jefferson County Sheriff's Office recognizes that the SMEM (Social Media for Emergency Management) and VOST (Virtual Operations Support Team) community continues to be an evolving movement.  We are releasing our data so that the community as a whole can emulate the positives demonstrated during this incident and learn from the lessons learned during the same. 

For more information regarding this report please contact the Jefferson County Sheriff's Office via the Public Information Unit.  If there is additional data or documentation that you think should be a part of this report please contact us at jeffcosheriff@gmail.com.  Thank you.

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Summary Data

Executive Summary

Table of Contents         

Jefferson County Emergency Blog:

Jefferson County Emergency Blog Posts

Blogger Overview Stats

Blogger Pageview Stats

Blogger Referring Sites Stats

Blogger Audience Stats

JCSO Google Map

JCSO Google Map

Picture Maps and KMZ

@JeffcoSheriffCo Tweets

@JeffcoSheriffCo Tweets Page 1

@JeffcoSheriffCo Tweets Page 2

@JeffcoSheriffCo Tweets Page 3

@JeffcoSheriffCo Tweets Excel

@JeffcoSheriffCo Twitter Growth

@JeffcoSheriffCo Impressions Vs RT Summary

@JeffcoSheriffCo Top Retweeters

#BlueBellFire Hashtag

Google Document https://docs.google.com/spreadsheet/ccc?key=0Av3vHjXvTmbCdHdXTWZ6bHpiS1I1MlljSThfTVd6YUE&usp=sharing

Visualization: http://hawksey.info/tagsexplorer/?key=twWMfzlzbKR52YcI8_MWzaA&sheet=oaw

Searchable Archive: http://hawksey.info/tagsexplorer/arc.html?key=twWMfzlzbKR52YcI8_MWzaA

@JeffcoSheriffCo Mentions

Google Document: https://docs.google.com/spreadsheet/ccc?key=0Av3vHjXvTmbCdENyRzc2SkIxWkhEYlM4cWZrSUs5RWc&usp=sharing

Searchable Archive: http://hawksey.info/tagsexplorer/arc.html?key=tCrG76JB1ZHDbS8qfkIK9Eg

Visualization: http://hawksey.info/tagsexplorer/?key=tCrG76JB1ZHDbS8qfkIK9Eg&sheet=oaw

#CoFire Hashtag

Google Document https://docs.google.com/spreadsheet/ccc?key=0Av3vHjXvTmbCdDNVRnU1UDVNU1RCSGUzbXVZZnIwYmc&usp=sharing

Searchable Archive: http://hawksey.info/tagsexplorer/arc.html?key=t3UFu5P5MSTBHe3muYfr0bg

Visualization: http://hawksey.info/tagsexplorer/?key=t3UFu5P5MSTBHe3muYfr0bg&sheet=oaw

Jefferson County Sheriff Facebook Page

Jefferson County Sheriff Facebook Posts

Jefferson County Sheriff Facebook Posts Excel

Jefferson County Sheriff Facebook Posts Overview Stats

Jefferson County Sheriff Facebook Top Users

Jefferson County Sheriff Facebook Page Likes

BlueBell Fire Facebook Search

Pictures

Storify

Storify KUNC 1   http://storify.com/KUNC/tuesday-photos-from-bluebell-fire

Storify KUNC 2  http://storify.com/KUNC/fire-spotted-near-evergreen

Storify Animal Rescue   http://storify.com/northlandfox/animal-evacuations-bluebellfire-colorado

Online Communities

285Bound Community  http://www.285bound.com/blog

PineCam Community   http://www.pinecam.com/forum/viewtopic.php?f=2&t=171500&hilit=bluebell

PineCam Weather Page   http://www.pinecam.com/forum/viewtopic.php?f=29&t=171510

EvergreenBound Community http://evergreenbound.com/forums/viewtopic.php?f=106&t=5442

Other Sites/Blogs

Other Sites: Toraradical   http://www.toraradical.com/2013/06/bluebell-fire-causes-nearly-10000.html

Other Sites: Joseph Oria   http://josephoria.com/tag/bluebell-fire/

Other Sites: Disaster Support Volunteers   http://www.disastersupportvolunteers.com/d7/content/create-forum-topic/possible-vegetation-fireevergreen-0

Other Sites: Salvation Army-Intermountain Division   http://disaster.salvationarmyusa.org/media/?ID=4da4ef6bd8cca3af74e7d4b4d692773a

https://maps.google.com/maps/ms?msid=218308087804585678217.0004de488a598ee78195e&msa=0&ie=UTF8&t=h&ll=39.776353,-105.296402&spn=0.184702,0.411987&z=11&source=embed

Other Sites: NOAA   http://www.crh.noaa.gov/bou/?n=bluebell_wildfire

Radio Scanners

Radio Reference   http://forums.radioreference.com/colorado-incidents-breaking-news/267987-bluebell-fire-evergreen-fire-near-brook-forest-near-bluebell-circle.html

Broadcastify   http://www.broadcastify.com/listen/feed/4269/web

Other Maps

CoFireMaps   http://www.coloradofiremaps.com/bluebell-fire-06-03-2013/

Google Public Alerts Map   http://www.google.org/publicalerts?hl=en&gl=US#v=40.0390307,-104.994919,39.031268,-105.4442524&z=8